Habit Insights – Cue, Routine, Reward.

We all have habits. They can be anything from chores around the house to checking your phone too often, to exercise routines, to completing tasks at work. There are even the bad ones such as biting your nails or not paying you bills on time. Most of the habits we do automatically, without too much thought. In fact research by universities such as Duke University in the US estimate habits, rather than conscious decision-making, shape 45 percent of the choices we make every day. But when we stop to think of these habits in more detail, we can better understand how to change or stop our habits; or start new ones.

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Creepy Marketing – Target

Every business, be it big or small, can gain great benefits by collecting information on their customers. This information can then be used to better understand customers shopping habits, and in turn, create more effective marketing campaigns (if used correctly). This post will summarise the how Target collected and used information on their customers, and the creepy marketing which followed.

Idea to Market

Do you have a notebook or folder on your phone full of ideas? Maybe you have a few ideas in your head for a new business, product or service. But how do you know if they are worth pursuing or if they will be successful? This post is aimed to help give your ideas a kick start and either get them to market, makes changes or scrap it completely and move onto something else.

Keeping up with the times

With massive superstores that housed more titles of Books, DVDs, and Videos than any of its competitors, Borders Group was once the second largest bookstore in America and could be found in major cities all over the world. However, despite its early strength and success, a series of unfortunate business decisions and a general failure to keep up with the times sent Borders spiraling down a path to financial ruin. This article will summarise parts of Borders Group’s Chapter 11 Bankruptcy Case Study from The University of Tennessee, Knoxville.

Lean Start-Up

In this LinkedIn Pulse article by Richard Branson, Branson discusses his views on a webcast by LinkedIn Co-Founder Reid Hoffman. The discussion is essentially on the lean start-up approach to starting a business or releasing a new product. By getting the first version of your product out into the market as soon as possible, you can gain valuable feedback on how to improve the product and any issues which need to be addressed. You can also save a lot of time and money on research and development.

The Rise of Local Brands / The Ubiquity of Alipay

Platinum Capital (PMC - ASX) release monthly and quarterly market reports via their website. In their March 2017 quarter report Chief Investment Officer, Andrew Clifford, reflected on his trip to China and talks about some interesting observations he made. Two parts which really stood out to me are Andrews observation on the advantages of digital advertising & the growth of Alipay, a Chinese online payments system.

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