Creepy Marketing – Target

Every business, be it big or small, can gain great benefits by collecting information on their customers. This information can then be used to better understand customers shopping habits, and in turn, create more effective marketing campaigns (if used correctly). This post will summarise the how Target collected and used information on their customers, and the creepy marketing which followed.

Idea to Market

Do you have a notebook or folder on your phone full of ideas? Maybe you have a few ideas in your head for a new business, product or service. But how do you know if they are worth pursuing or if they will be successful? This post is aimed to help give your ideas a kick start and either get them to market, makes changes or scrap it completely and move onto something else.

The Rise of Local Brands / The Ubiquity of Alipay

Platinum Capital (PMC - ASX) release monthly and quarterly market reports via their website. In their March 2017 quarter report Chief Investment Officer, Andrew Clifford, reflected on his trip to China and talks about some interesting observations he made. Two parts which really stood out to me are Andrews observation on the advantages of digital advertising & the growth of Alipay, a Chinese online payments system.